Author: Marcel Danesi ISBN: 188 Genre: Language Arts & Disciplines File Size: 33. 46 MB Format: PDF, ePub Download: 920 Read: 834 Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to date and is written for students of the media, of linguistics and those interested in studying the ever-changing media in more detail. Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step. With in-depth case studies, practical accounts and directed further reading, Understanding Media Semiotics provides students with all the tools they need to understand semiotic analysis in the context of the media.
Media Semiotics has 56 ratings and 3 reviews. Adam said: I've been reading this book for five years. I believe I am making progress now. Semiotics is one.
Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet and apps. Author: Shaleph O'Neill ISBN: 360 Genre: Computers File Size: 88. 85 MB Format: PDF, Docs Download: 335 Read: 345 The author discusses the existing theoretical approaches of semiotically informed research in HCI, what is useful and the limitations. He proposes a radical rethink to this approach through a re-evaluation of important semiotic concepts and applied semiotic methods. Using a semiotic model of interaction he explores this concept through several studies that help to develop his argument.
He concludes that this semiotics of interaction is more appropriate than other versions because it focuses on the characteristics of interactive media as they are experienced and the way in which users make sense of them rather than thinking about interface design or usability issues. Johannes Ehrat, SJ ISBN: 684 Genre: Social Science File Size: 75.
7 MB Format: PDF, Kindle Download: 822 Read: 523 Are there events that are inherently scandalous? Power of Scandal finds that the very idea of 'scandal' is derived not from an event, but from public opinion - which, in turn, is construed by media narratives. Scandal is powerful because of its ability to challenge institutions by destabilizing their legitimacy. The media plays an integral role in the creation of scandal because it interprets real events as purposeful actions for the public. Examining the ubiquity of scandals in today's mass media, Johannes Ehrat's conclusions are fresh and surprising. Ehrat applies classic semiotic and pragmatic thought to contemporary media issues, mainly moralist discourse from sex abuse cases to the phenomenon of televangelism.
Arguing that sociological and communications studies of scandal have ignored the media's constructed nature, Ehrat focuses on how meaningful public narrative is produced. By examining the parallel worlds of media and public opinion, Power of Scandal uses an alternative heuristic for understanding mass communication that is both rigorous and sophisticated. Gaines ISBN: Genre: History File Size: 30. 71 MB Format: PDF, Kindle Download: 376 Read: 1179 Media Literacy and Semiotics provides helpful tools to help readers think critically about the meaning of the media images they are exposed to on a daily basis.
In this comprehensive book, a basic model of semiotic logic is applied to a variety of media studies to promote critical thinking and media literacy. Elliot Gaines systematically analyzes the hidden meanings in mass-mediated products and texts, and shows how basic meaning structures underlie everything from The Daily Show to television documentaries to infotainment. Author: Jane Gravells ISBN: 503 Genre: Language Arts & Disciplines File Size: 59. 3 MB Format: PDF Download: 531 Read: 397 This book offers an innovative approach to analysing written texts, grounded in principles of semiotics. Envisaging whole news media representations as ‘signs’, and using the real-world example of the BP Deepwater Horizon crisis, the author demonstrates how business crises are constructed through language. Gravells identifies patterns of language which show a progression from one kind of ‘current news’ representation to a different kind of coverage.
This coverage positions the crisis as having symbolic and conventional meaning within varied social contexts, including the arts, business and the environment. Using a wealth of examples from the BP story to illustrate her practical research approach, Gravells draws ‘language maps’ of different phases of the crisis representation, showing how an early ‘iconic’ phase of representation moves through an ‘indexical’ to a ‘symbolic’ phase, and projects a return to a ‘naturalised icon’. This book will be of interest to researchers and students of semiotics, those exploring research methods and linguists with an interest in business and media communications. Author: Paul Cobley ISBN: 299 Genre: Language Arts & Disciplines File Size: 87.
30 MB Format: PDF, Mobi Download: 332 Read: 678 The Routledge Companion to Semiotics provides the ideal introduction to semiotics, containing engaging essays from an impressive range of international leaders in the field. Topics covered include: the history, development, and uses of semiotics key theorists, including Saussure, Peirce and Sebeok crucial and contemporary topics such as biosemiotics, sociosemiotics and semioethics the semiotics of media and culture, nature and cognition. Featuring an extended glossary of key terms and thinkers as well as suggestions for further reading, this is an invaluable reference guide for students of semiotics at all levels.